JCPenney
Men’s Store
NBA Athlete Partnership
THE NBA MADE FRANK A PRO BASKETBALL PLAYER. WE MADE HIM A BALLER.
To show how good JCPenney can make you look at a reasonable price, we commissioned recent NBA draft pick, and proven jokester Frank Kaminsky, to show off our threads. But the minute he signed his multi-million-dollar contract, this once down-to-earth kid became virtually unrecognizable.
So, what changed Frank? The money or the duds?
Creatives
CD Art: Nick Bruskewitz
CD Writer: Ari Levi
AD: Travis Brown
Big Time Frank launched hours before the 2015 NBA draft in which Frank Kaminsky was drafted as the 9th pick to the Charlotte Hornets. How could he have changed this much having been pro for, well, actually he wasn’t a pro yet.
Big Time Frank
The Talk
The Talk launched the week leading up to the Espys where Frank would be up for best male college athlete. Now that Frank is officially an NBA player, his grandparents are a little worried that the money has gone to his head.